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Journey of Building Your Email List While Complying with the Law

May 12, 2022

It’s time to grow your email list and reach out to new leads while being legally compliant. Tune in to find out how!

 

Episode Introduction: 

In today’s episode of Law Chat with Girija, we’re talking about the things we need to keep in mind as business owners while we work on growing our email list that help ensure we’re being legally legit.

 

Episode Summary: 

Girija Patel walks us through the various things that need to be done when collecting emails from your audience ranging from the option to unsubscribe, your privacy policy, the legal obligations you have under the CAN-SPAM Act and also how to grow your email list in a legally legit manner. For anyone who’s looking to branch out of social media and grow their audience on an evergreen platform, this episode is a must-listen.

 

Main Takeaways:

  • As per the law in the United States, you can send someone emails without prior consent as long as they have the clear choice to unsubscribe from your list anytime they want.
  • You are allowed to buy and sell email lists in the United States as long as it is clearly mentioned in your privacy policy.
  • A privacy policy clearly tells your user how their personal information is being used and for what purposes.
  • Your privacy policy needs to be easily accessible on your website.
  • If your website has users from the EU, you need to ensure that your website is GDPR compliant. 
  • Legal obligations when sending an email:
  1. Use a truthful header.
  2. The subject line can’t be misleading.
  3. Specify the type of email you are sending.
  4. You need to share a physical address.
  5. Monitor what other parties are doing on your behalf.
  6. Have the unsubscribe button clearly accessible and honor it.
  • How to legally grow your email list:
  1. Via opt-ins.
  2. Facebook & Google Ads (or other third parties).
  3. Through your website.
  4. Buy from a reputable and legal source.

 

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Get the visual experience, watch the videocast for this episode: https://youtu.be/GHsGaAi-ED8

 

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

 

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