Journey of Video Marketing and Building Authority on YouTube with LaShonda Brown

Dec 23, 2021

It’s time to use the power of video marketing and a YouTube channel to help make you money by educating your audience for FREE! Tune in to find out how.

 

Episode Introduction: 

Our guest today is a video marketing expert who teaches us all we need to know about creating income through platforms like YouTube without having to invest in fancy equipment or high-end software, or even showing our face. This episode is packed with mic-drops and will make you want to pick the camera and start recording right away.

 

Episode Summary: 

LaShonda Brown walks us through her decade-long experience of video production and how she started leveraging it to create a career on YouTube where she is now able to teach thousands of people for free. She also shares some amazing tips and tricks to grow on YouTube as well as her favorite free software that she uses for SEO on YouTube. 

 

Main Takeaways:

• It is important for you to filter out the advice that you get from “experts” and only implement what aligns with your journey. 
• It’s okay to not know how everything is done, you just need to have the mindset to experiment.
• YouTube as a platform helps you establish yourself as a thought leader and sell passively.
• Instead of asking your friends and family to subscribe to your YouTube channel, get an audience who resonated with your content to subscribe to your YouTube channel so that people keep coming back for more content.
• Focus on creating binge-worthy content in order to increase your watch hours.
• If you’re camera conscious, use a platform other than YouTube to practice your on-camera skills where fewer people are watching such as a Facebook group with your close friends.
• Sometimes burnout causes you to be so tired that you forget to be grateful. It’s important to take care of your well-being while you work on growing your business.
• You want to create a product or provide a service so good that people feel compelled to tell their friends about it unsolicited.

 

Fun Facts About LaShonda Brown:

• Her favorite book is The 12 Week Year by Brian P. Moran and Michael Lennington.

 

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

 

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Find LaShonda Brown:

Website: https://www.lashondabrown.com/

Instagram: www.instagram.com/lashondambrown

YouTube: https://www.youtube.com/lashondambrown

LinkedIn: https://www.linkedin.com/in/lashondadelivuk/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/0R_QrEauB0Q

 

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