May 6, 2021
Our guest today is an
“accidental entrepreneur”, after listening to her journey, we
happen to love accidents now!
Episode Introduction:
She started with a website that
was so “terribly designed” that she wants to block it out of her
memory, today - she rules the design industry. Our guest today is a
true example of the wonders that can come out of choosing progress
over perfection.
Episode Summary:
Bonnie Bakhtiari shares the
recipe to her secret sauce of success which was marrying her skills
with her creative drive and voila, she got herself a thriving
six-figure business. Bonnie walks us through her journey of
starting where she was, moving forward with imperfection, and gives
us all the tea on the perfect brand strategy. This episode is
jam-packed with golden nuggets of knowledge.
Main Takeaways:
- Starting with imperfection is so much better
than not starting at all.
- It’s okay to not know where your destination is
as long as you believe that your journey is leading you to
someplace meaningful.
- If you believe something is possible, you end
up creating a reality for yourself where it actually is
possible.
- Instead of having misconceptions of reality,
focus your energy on having faith in your own actions.
- No one is going to be able to work with you if
you don’t tell them that they can work with you.
- It’s important to consistently show up and
serve value online and then point people to how you can help them
achieve the transformation they’re looking for.
- Instead of thinking that someone is saying “No”
to you as a service provider, think of it as them saying “No” to
the transformation that your service provides doesn’t resonate with
them.
- Once your primary revenue stream is generating
consistent clients, you can start looking into developing passive
income sources such as e-courses and other resources.
- Bonnie’s top tips on creating a solid brand
strategy:
- Before getting to the brand aesthetics, work on
clearly breaking down and defining your brand strategy.
- Clearly define what your business is, what your
business offers, who your ideal client is, what kind of growth
should your ideal customers experience through your services,
etc.
- Even if you are a seasoned professional,
revisit the basics from time to time to perfect your brand strategy
further.
- Create a mission for your business and
understand your purpose. It’ll keep you coming back to your calling
even on the days you don’t feel like showing up.
- If you are a service provider, it is crucial to
have a contract outlining the scope of the work before you start
the project.
Fun Facts About Bonnie Bakhtiari:
- Bonnie is a coffee person.
- Some of her favorite business tools are
Honeybook, Asana, and GSuite.
Find Bonnie Bakhtiari:
Website: https://bisforbonniedesign.com/
Instagram: https://www.instagram.com/bonniejoymarie
Podcast:
https://podcasts.apple.com/us/podcast/the-brand-strategy-podcast/id1446601347
Facebook: https://www.facebook.com/BIsForBonnieDesign
Pinterest: https://in.pinterest.com/bonniejoymarie/_created/
Get the visual experience, watch the videocast for the
episode here: https://youtu.be/DkWuGU_h43U
Connect With Girija:
Website: https://www.gbplaw.com/
Instagram: https://www.instagram.com/gbplaw/
Facebook: https://www.facebook.com/GBPLaw/
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