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  2. Journey of Finding Your Voice: How to Use PR for Yourself & Your Company with Alessandra Seca

Journey of Finding Your Voice: How to Use PR for Yourself & Your Company with Alessandra Seca

Dec 2, 2021

It’s time for your small business to make its space in the big leagues. Tune in to find out how! 

 

Episode Introduction: 

Our guest today is a Public Relations expert who isn’t holding back on giving us the goods. Alessandra Seca shares some note-worthy PR tips and tools with us to make sure that you can use Public Relations for your small business without having to figure it out from scratch.

 

Episode Summary: 

Alessandra Seca walks us through her journey of choosing Public Relations as her profession, going back to college after having experienced the professional world, her experience working for agencies and finally venturing on to start Seca & Co. - a PR agency for small business owners. She also talks about some personal struggles and business challenges as well as how she overcame it all.

 

Main Takeaways:

  • As a college student, internships are a great way for you to learn new skills and understand what you really want to pursue as a career based on practical experience.
  • Being thoughtful enough to pause and gather your thoughts is still one step ahead.
  • When impostor syndrome starts affecting you, it is important to remember your accomplishments and be proud of them.
  • Being true to your voice and personality while cultivating relations is the most important thing in the field of Public Relations.
  • Public Relations is geared towards gaining exposure, attention, credibility, and building your brand’s presence.
  • It’s good practice for small businesses to do their own PR as it teaches them what works for their business.
  • When managing your own PR, always follow up about the pitch you submit. Maybe even try incorporating a fresh angle to it.
  • A three-week period is a good time to send over a fresh pitch to the same media house.
  • Include the Who, What, Where, When and Why in your pitch to the media.
  • Keep your media pitch concise and to the point.
  • The best time to hire a PR person for your business is when you have been in business for over a year, have stable revenue coming in, and want to expand your brand.

 

Fun Facts About Alessandra Seca:

  • Some of her favorite books are the Harry Potter series by J.K. Rowling and You Are A Badass by Jen Sincero.
  • Her favorite business tools are Freshbooks and Instagram.

 

Freebies From Alessandra Seca:

 

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

 

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Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

 

Find Alessandra Seca:

Website: https://www.secaandco.com/

Instagram: https://www.instagram.com/secaandco/

Facebook: https://www.facebook.com/secaandco

Personal Instagram: https://www.instagram.com/ali.seca/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/Chta5uD80B4

 

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

 

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/