Journey of Starting a Second Career & How to Use TikTok in Your Business with Natasha Coyle

Jan 20, 2022

Our guest today joined TikTok at 37 and gained more than 10,000 followers in the first two weeks. Tune in to find out her growth secrets and more about leveraging video to grow your business! 

 

Episode Introduction: 

Our guest today, Natasha Coyle is a booked-out photographer, a TikTok celebrity and she did it all at the age of 37 after being a stay-at-home mom without any prior experience with the camera. She shares the challenges she faced, how she overcame them, and some noteworthy tips on video marketing that you don’t want to miss.

 

Episode Summary: 

Natasha Coyle walks us through her journey of starting a photography business, starting a secret TikTok account to now being a viral, booked-out photographer along with some fun anecdotes from her journey of reaching where she is today. This episode is a true testament to the fact that there isn’t an age limit to finding your passion and monetizing it. 

 

Main Takeaways:

• If you’re not ready to go all-in and create time-consuming video content such as a YouTube video, short video platforms such as TikTok or Instagram Reels are a great way to get started.
• How Natasha beat impostor syndrome:

1. By investing in herself.
2. By believing that if someone else could do it, she can do it too.
3. By not comparing herself to others and focusing on her own growth.

• Normalize taking time off from your business. You can totally take a break, pick it back up and continue to crush it.
• Productive scrolling on TikTok and Instagram Reels can help you understand better the different techniques people are using to make their video more engaging and attention-grabbing.
• Your videos don’t have to be overly produced in order to be successful.
• If you don’t prefer acting or dancing on TikTok and Instagram Reels, you can make simpler videos like Behind-The-Scenes of your business or quick tips to provide value to your audience.
• A clever way to post on both TikTok and Instagram Reels consistently is to repurpose the videos you’ve shot for one platform and bring them over to the other one.

 

Fun Facts About Natasha Coyle:

• Some of her favorite books are Superfans by Pat Flynn and StoryBrand by Donald Miller.

 

Resources Mentioned:

• Strengths Finder: https://www.gallup.com/cliftonstrengths

 

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Find Natasha Coyle:

Website: https://natashacoylephotography.com/

Instagram: https://www.instagram.com/natashacoylephotography/

Facebook: https://www.facebook.com/natashacoylephotography/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/lFBcpxRfOdI

 

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