Law Chat with Girija: Leveraging YouTube to Show Up for your Audience with Graham Cochrane

Leveraging YouTube to Show Up for your Audience with Graham Cochrane

Apr 8, 2021

Our guest today shares with us a variety of experiences right from his love of music to his walking in the wilderness period to now being a successful entrepreneur.

Episode Introduction:

Graham Cochrane walks us through his journey of failing to be successful at what he was passionate about and yet ending up building the creative career of his dreams.

Episode Summary:

This episode is a testament to the wonders that can be done in one’s life if only they start working smart instead of working hard. This episode helps you become strategic about using social media tools, reducing your work hours while increasing your income and making time for the things that actually matter.

Main Takeaways:

Entrepreneurship is an avenue to be creative.
Entrepreneurs should be leveraging YouTube as a toll for being discovered.
How to convert people from your YouTube Channel to your Email List:

Don’t mention the fact that you want them to join your email list, this creates a feeling of being spammed by your emails and people tend not to sign up.
Instead, offer them a free resource that gets delivered to their email as they sign up for it. This way they are entering the email relationship where you establish yourself as an expert right at the beginning.
Mention the link to the resource in your YouTube video, enter it on top of your video description, place a card on the video with the link and link it to the end screen so that it is easy to access for your audience.

As a content creator, one should be very strong and clear about their opinions.
As an entrepreneur, the number one thing you should seek is maximum eyes on your business.
Emails are an essential part of running a strategic business.
Take at least one day a week to relax and spend time with your loved ones instead of working.
Your client doesn’t care how many hours you spend working on their project, they are concerned with the results so work a creative way to spend less time while driving in more results.
Graham Cochrane’s top tips for someone who’s looking to start their business: