May 20, 2021
Our guest today chose the career
of his dreams back when he was in fourth grade - tune in to see how
he followed through!
Episode Introduction:
From getting his undergraduate
degree in physics to his varied experiences at law school, Trevor
Schmidt walks us through his journey of becoming a trademark expert
who helps you establish your brand’s identity.
Episode Summary:
Trevor Schmidt delivers this
value-packed episode where he talks all about the importance of
protecting your intellectual property. He shares the vivid
experiences that he’s experienced as an attorney and how he ended
up practicing corporate law. This conversation is filled with
valuable tricks of the trade and actionable tips that you could put
into use for your business right away.
Main Takeaways:
- When getting your contracts done, ask your
attorney to draft them from thinking of how these contracts will
hold up in court.
- Makes your business operational and
transactional through a contract.
- A business is more likely to need legal
assistance in the beginning phase than it is years
later.
- How Trevor educates his clients about the
importance of legal protection:
- Explain to them the risks involved on a
practical level.
- It saves you a huge cost in the longer
run.
- Tell them about the resources available to
them.
- How to know if you need to invest in a
trademark:
- Ask yourself if you have enough protection
through the common law or do you need added protection from the
federal law?
- Consider your geographical area, do you plan on
functioning locally or do you plan to expand
nationwide?
- Understand whether you need a trademark or a
standard character mark based on your business’ needs.
- If your business is based online, it’s best to
get a trademark registration once you’re firm that you aim to
continue growing your brand in its current form.
- Legally protecting your company with the help
of trademarks, copyrights and contracts make your business a prime
opportunity for investors.
- Analyze the risks of a company based on the
severity as well as its likeliness to occur.
- When you’re saying “No” to something,
always be prepared with alternative choices for it.
Fun Facts About Trevor Schmidt:
- His favorite book is Ender's Game by Orson
Scott Card.
- His business book recommendation: The 4
Disciplines of Execution: Achieving Your Wildly Important Goals by
Chris McChesney, Jim Huling, and Sean Covey.
Find Trevor Schmidt:
Website: https://www.hutchlaw.com/
Twitter: https://twitter.com/inretrevor
Email: tschmidt@hutchlaw.com
Podcast:
https://podcasts.apple.com/us/podcast/founder-shares/id1526357098
Get the visual experience, watch the videocast for the
episode here: https://youtu.be/6xH2OxTE1BA
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