Feb 11, 2021
Our guest today helps others
show up confidently on video in order to embrace their personal
brand and scale their business.
Episode Introduction:
From trying out TV news as an
exploratory activity to anchoring for television news and now
supporting corporate
professionals who want to fully utilize the power of video and
create a greater impact in the world - Cheryl Tan is definitely
your go-to person for all things video. Join this episode of Law
Chat With Girija where she shares her journey and some
life-changing tips.
Episode Summary:
Cheryl walks us through her
journey of starting her career thinking she’d become a radio news
person to now training others about showing up confidently on
video. She tells us about the power of mentorship and what
redirected her into doing what she does. Cheryl shares with us the
importance of connecting with your audience through video and how
to do so efficiently.
Main Takeaways:
- Cheryl believes that you’re only as good as
your last video which means that people only remember the last
video that you made, even if you messed up in the past, you can
always correct it in your future videos.
- Before recording a video, research your viewer.
Make the video how it’s most likely to appeal to them.
- Identify how you can add value to a company’s
business, even if you’re just 1% of it.
- It is extremely important to do your homework
on your audience in order to be able to differentiate yourself from
the masses. Your delivery should come from a place of educated
information, not ignorance.
- As small business owners, being nimble is the
source of your power.
- Cheryl’s top tips on video creation for new
business owners:
- As the head of your business, it is a more
accessible and practical option for you to shoot your own videos on
a day-to-day basis instead of hiring someone to do that for
you.
- To start making videos, you just need to start
by making a video. Hold up your phone and talk to yourself on the
camera.
- Make it a habit to go back and watch your
videos. This is how you observe the mistakes you make and
consciously work on correcting them.
- Video is a muscle. It’s like a creature of
habit - the more you do it, the better you get at it.
- Stop doing random acts of video. Show up
consistently instead of doing one video in months. You want your
audience to look forward to your videos.
- Before you go ahead and invest your energy in
creating video for a platform, figure out if it actually makes
sense for your business.
- Cheryl recommends writing a script instead of
winging it on video.
- The different types of video sets according to
Cheryl are:
- Introducing Yourself
- Sales
- Questions & Answers
- The best way to get over your fear of showing
up on camera is to practice being on video.
Resources:
Cheryl’s Facebook Group: https://www.facebook.com/groups/getmediasmart/
Cheryl’s YouTube Channel: https://www.youtube.com/channel/UCkBrwPOLIClafg1XLqGO_5A
Take Cheryl’s Five Day Media Magnet Challenge:
https://cheryltanmedia.com/magnet/
Cheryl’s Video Kickstart Series: https://cheryltanmedia.com/video-kickstart/
Getting Started With Video Guide: https://cheryltanmedia.com/videoresources/
Fun Facts About Cheryl Tan:
- Her favorite book is Building a StoryBrand by Donald
Miller.
- Her favorite business tools are iMovie, InShot
& WeVideo.
Find Cheryl Tan:
Website: https://cheryltanmedia.com/
Instagram: https://www.instagram.com/cheryltanmedia/
Podcast: https://cheryltanmedia.com/category/podcast/
Get the visual experience, watch the videocast for the
episode here: https://youtu.be/rLHVkxeR2Xo
Connect With Girija:
Website: https://www.gbplaw.com/
Instagram: https://www.instagram.com/gbplaw/
Facebook: https://www.facebook.com/GBPLaw/
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